We replace the absent GTM Engineer hire.
Karven is a fractional GTM engineering firm built for B2B companies that need a senior operator they cannot hire. We install AI-native sales systems inside your existing stack in weeks, then transfer ownership to the team that operates them after we leave.
Modern B2B companies need GTM engineering. Almost no one delivers it.
Marketing agencies build campaigns. Sales consultancies design playbooks. Tooling vendors sell platforms. None of them install operational systems and transfer them to the buyer's team.
Karven sits between them. We build the GTM machine itself. We document it. We train your team to run it. We leave.
The methodology is the product.
Every Karven engagement runs through a documented six-step framework. Tools change. The framework stays. It is what survives every engagement and what makes the work transferable.
- 01
Diagnose
We audit the current GTM motion. What's working, what isn't, where the system breaks.
- 02
Design
We design the system to fix what's broken. Architecture, tooling, integrations, data flows.
- 03
Install
We build the system inside your existing stack. No proprietary platforms. No lock-in.
- 04
Document
We document how it works, how to operate it, and how to troubleshoot it.
- 05
Train
We train the team that owns the system after we leave. Live session, recorded for reference.
- 06
Transfer
We hand it off. Your team runs it. We're done unless you ask us back for the next one.
You own everything we build.
Six principles that govern every engagement.
Build for ownership.
Everything we build belongs to you the moment it exists. No proprietary platforms. No retainer cliffs. If we walk away, the system still works on Monday.
Do the work.
We don't pitch features we're not building. We don't bait-and-switch to junior consultants. The senior operator you talk to is the senior operator who shows up.
Lead with the methodology.
The framework is the product. Tools change. The methodology stays. It survives every engagement.
Say no when no is the right answer.
We don't take engagements where Karven can't deliver real outcomes. If we're not the right fit, we say so and point you toward someone who is.
Less performance. More work.
No theater. No empty promises. We listen. We ask the questions that surface where you're actually stuck. We tell you what we'd build. Then we build it.
Train the team that takes over.
Your team is going to operate everything we build. We document for them. We train them. We hand it off cleanly. The senior operator you talk to is the senior operator who shows up for the training.
Three companies we tell to keep looking.
Too early.
The motion isn't formed enough yet for our methodology to land. Build the team first, then come back.
You have what we are.
If a senior GTM Engineer is already in your org, you don't need a fractional one. Use the one you have.
You want a vendor.
Karven builds, transfers, and leaves. Companies that want their GTM managed forever should hire a vendor instead.